When potential clients visit your accounting website, you have mere seconds to make a professional impression. The typography you choose and how readable your content is can mean the difference between gaining a new client or watching them click away to a competitor.
Why Typography Matters for Tax Agents
Typography isn't just about making text look pretty. For tax agents, it's about building trust and credibility from the moment someone lands on your site. Poor typography choices can make even the most professional website development appear amateur and unreliable.
Your website's typography directly impacts:
• How long visitors stay on your pages
• Whether they can easily find the information they need
• Their perception of your professionalism
• The likelihood they'll contact you for services
• Your website's ability to rank well on Google
Essential Typography Rules for Professional Websites
Font Selection
Choose no more than two fonts for your entire website. One should be for headings, and another for body text. Stick to web-safe fonts like Arial, Georgia, or modern options like Open Sans that load quickly and display consistently across all devices.
Font Size Hierarchy
Establish a clear hierarchy with your text sizes:
• Main headings: 32-36px
• Subheadings: 24-28px
• Body text: 16-18px
• Caption text: 14px minimum
Never use font sizes smaller than 14px. Your clients need to easily read information about tax services, deadlines, and contact details without squinting.
Line Spacing and Length
Set your line height to 1.4-1.6 times your font size. This creates comfortable white space that makes reading effortless. Keep line lengths between 50-75 characters to prevent eye strain and improve comprehension.
Improving Website Readability for Better Client Engagement
Readability goes beyond font choices. It's about creating an experience that guides visitors naturally through your website content towards taking action.
Contrast is King
Ensure sufficient contrast between your text and background colours. Dark text on light backgrounds typically works best for professional accounting websites. Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.
White Space Usage
Don't cram information together. Strategic white space makes your content more digestible and gives your website a clean, professional appearance. This is crucial when presenting complex tax information that needs to be clearly understood.
Scannable Content Structure
Most website visitors scan rather than read every word. Structure your content with:
• Clear headings and subheadings
• Bullet points for key information
• Short paragraphs (2-3 sentences maximum)
• Bold text to highlight important details
• Logical information flow
Typography's Impact on SEO and Google Ranking
Search engines favour websites that provide excellent user experiences. When visitors spend more time reading your content because it's well-formatted and easy to digest, this sends positive signals that can improve your Google ranking.
Well-structured typography helps with:
- Reduced bounce rates - Visitors stay longer when content is easy to read
- Improved user engagement - Clear hierarchy guides readers through your services
- Better mobile experience - Responsive typography adapts to all screen sizes
- Increased conversions - Readable content builds trust and encourages contact
Creating High-Conversion Websites Through Typography
Your typography should support your call to action strategy by making it easy for potential clients to understand your services and take the next step. Use typography to guide visitors' eyes towards important elements like contact forms, phone numbers, and service descriptions.
Effective Call-to-Action Typography
Make your CTAs stand out with:
• Contrasting colours that draw attention
• Larger font sizes than surrounding text
• Clear, action-oriented language
• Plenty of white space around buttons
• Consistent styling across all pages
Common Typography Mistakes That Cost Tax Agents Clients
Avoid these typography pitfalls that can damage your professional image:
• Using too many different fonts
• Making text too small for mobile devices
• Poor colour contrast that strains eyes
• Inconsistent spacing throughout pages
• Decorative fonts for body text
• All caps text that's hard to read
• Centred body text that disrupts reading flow
Implementing Typography Best Practices
If you're considering a website upgrade or improving your existing site, typography should be a priority. Work with website builders who understand how typography affects user experience and conversion rates.
Remember, your website is often the first impression potential clients have of your accounting practice. Professional typography communicates competence and attention to detail – qualities every tax agent wants to project.
User-friendly websites that prioritise readability not only attract more leads but also provide better website management outcomes through improved user engagement metrics.
Investing in proper typography is investing in your practice's growth. When potential clients can easily read and understand your services, they're more likely to choose you as their tax agent.
Ready to transform your website with professional typography that converts visitors into clients? Call one of our team or book an appointment at a time that works for you.